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Why It's Smart to Have a Smart Region

  • Deerwood Country Club 10239 Golf Club Drive Jacksonville, FL, 32256 United States (map)


Member Prepaid Price: $22, $27 at the door

Non-member Prepaid Price: $27, $33 at the door

Jeff Sheffield Headshot 2016 (1).jpg

North Florida TPO Executive Director Jeff Sheffield will talk about Smart North Florida, what it means to our region and the coalition of 100 leading area organizations and partners collaborating to advance  new energy, transportation, safety, telecommunications, and health and human services initiatives. Read his full bio below.

Jeff Sheffield, a 27-year transportation professional, is the executive director of the independent four-county North Florida Transportation Planning Organization (North Florida TPO) handling transportation planning and prioritizing in the region.  

Mr. Sheffield has been with the North Florida TPO since 1992 in varied positions of increasing responsibility and became executive director in 2009. He has a Master of Science in urban planning from Florida State University.

In his role, Mr. Sheffield leads regional coordination and policy development and oversees project management for the many short and long-term programs and studies prescribed by federal law.

Working with partner agencies, he has championed results-oriented investment in intelligent transportation systems (ITS), traffic incident management, safety, bicycle and pedestrian planning, freight and logistics planning, Clean Fuels Coalition and multi-modal mobility improvements.  Most recently Sheffield has focused on implementing the TPO’s Smart Region Master Plan that uses innovative and emerging technologies to collect, analyze and apply data from many sources to enhance the region’s economic vitality and quality of life. This includes developing an integrated data exchange (IDE) and the Bay JAX Innovation Corridor. The Florida Transportation Commission has cited the North Florida TPO as the model for regional transportation planning organizations.  

Mr. Sheffield is also a frequent speaker and panel moderator on infrastructure and other transportation topics and fosters strong local relationships with national organizations.

Special thanks to this month’s Spotlight Speaker from ProDrivers.

Special thanks to this month’s Spotlight Speaker from ProDrivers.